Donning Armor: The Under Armour Story

It all started with a simple idea back in 1996: to make a superior t-shirt for athletes. Under Armour founder Kevin Plank, a former football player for the University of Maryland, worked in his grandmother’s basement in Washington, D.C. and traveled up and down the country selling his revolutionary new product out of the trunk … “Donning Armor: The Under Armour Story”

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Legit Crown: An Extreme Sports clothing Brand

The story of extreme sports clothing brand Legit Crown is legit proof that profit can proceed out of dreams with the right products and business strategy. Owners John Squartino, 24, and Jordon Legault, 25, started out skateboarding in the streets of Seminole County in Winter Springs. They bonded over their sport, among other things, and … “Legit Crown: An Extreme Sports clothing Brand”

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Port LBC: Simple, Durable and Casual Apparel

A sport is more than just a game. It is more than just fighting over a ball, scoring, not missing, reaching the finish, or having the best routine – it is a way of life. Transcending and conveying the excitement, the gains, the passion, and the life in the sport for even those outside the … “Port LBC: Simple, Durable and Casual Apparel”

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Zizou – Tricolore Edition: A Tribute to the Great Zidane

“I would give up five players to have Zizou in my squad.” These were words uttered by Cesare Maldini, the manager of the 1998 World Cup Italian team. Rightfully so, if one may say.  From playing football in the plaza of the housing complex he lived in, to playing in the most prestigious matches in … “Zizou – Tricolore Edition: A Tribute to the Great Zidane”

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