Donning Armor: The Under Armour Story

It all started with a simple idea back in 1996: to make a superior t-shirt for athletes. Under Armour founder Kevin Plank, a former football player for the University of Maryland, worked in his grandmother’s basement in Washington, D.C. and traveled up and down the country selling his revolutionary new product out of the trunk … “Donning Armor: The Under Armour Story”

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